Future of Digital Marketing

Future of Digital Marketing

Written by- Kuntal Barik 

If we talk about the future trends of Digital Marketing, we will find many challenges and the shaping of advance technology at the same time. It’s platform is constantly evolving with so many tools, upcoming trends, AI and audience’s behavior. It is also predicted that the industry will be worth $1.5 trillion by the year 2030. There are some top upcoming trends which will take place in future. 

Top 5 Upcoming Trends in Digital Marketing

1. AI in Digital Marketing
   AI will make a huge impact in the future of marketing. In fact, it is already entered in digital platforms. With the increasing of Artificial Intelligence, businesses and marketing field is evolving too. Another upcoming trend of AI feature is Natural Language Processing (NLP), a computer program which is developed to understand human language. There are some other AI tools which makes a great impact in this field. Some of them are ChatGpt, Jasper. Copy.ai, Grammarly etc.

2. Video Marketing
   Video marketing is one of the best upcoming trends in this field. It is one of the popular strategies in this area which most of the advertisers or business owners generally use to engage with their customers by creating trending and engaging videos. Marketers or influencers create video or trending reels content with the help of  different social media platforms and share these on Facebook, TikTok, Instagram, Pinterest to reach the maximum number of people. YouTube is another popular platform of video marketing. Especially YouTube shorts are getting more popular in this period. However, it is said that marketers who use video marketing are able to grow revenue 49% faster than those who don’t use video marketing.

3. Influencer Marketing
   Influencer marketing is another trending platform in Digital Marketing strategy. We see marketing agencies or business owners promote their products through influencers. Influencers marketing strategy help businesses in many ways. It can increase brand awareness, increase social media followers, gain credibility and trust, increase sales and revenue. It can be effective in building brand awareness, driving engagement and traffic and creating purchasing decisions among the followers.

4. Creating Engaging Content
   Content is one of the popular keys in marketing industry. The more you create engaging content  the more you will gain traffic and visitors in your website or social media platforms. By sharing articles, videos, podcast you can build trust among the audiences. It is also helpful for long term result. Companies often tell brand story or product details in content so the audience can engage with their brand or products. Marketers who create SEO friendly content will always gain the best result.

5. Digital Advertisement 
   In modern times, digital advertisement plays an important role in advertisement marketing. Traditional advertisement is already being replaced by digital advertainment. Companies and agencies often prefer digital advertisement as it is cost effective and and trackable.