Google Ads

 Google Ads – Use Google Ads to Grow Your Businesses

 Written By- Kuntal Barik 

 What is Google Ads?

 Google Ads is an online marketing platform for the advertisers or business    owners, where advertisers pay for their ads in exchange of gaining leads, sales, websites traffic, purchase etc. Advertisers set their bids on   keywords   level and after setting up the bidding strategy and amount their   ads   generally start to show on Google. Advertisers have to to select the   ad  type   for their goals. There are different types of Google ads which we   are   discussing below-

Types of Google Ads-

There are nine types of Google Campaign Ads including search, display, performance max, video, shopping, hotel, smart, App and demand gen ads. Theses ads play an important role to grow businesses and sales.

Search Campaign –

Search ad is a type of ad in Google ad platform which is mainly text based.  Advertisers bid for their keywords and text in this ad. When users search something for their query these ads start to appear based on their keywords search query.

Display Campaign- 

Display ad is another type of ad in Google ads platform which shows extra features like images, videos, logos etc. These ads appear to show on Google partner networks or third party networks.

Video Campaign-

Video ad is one of the popular ads in Google ads platform which most advertisers or ecommerce websites love to use for their users. These ads are shown on Google Video Platform like YouTube and other third party platform networks.

Performance Max Campaign-

Performance Max is a type of campaign that allows advertiser to access all types of Google network and its platform. It is a campaign which can increase conversions and drive more traffic in a website. According to Google, advertisers who use performance max campaign gain 18% more conversions at the same cost.

Shopping Campaign-

 Shopping ad is another popular campaign in Google ads which are mainly built for online store. In shopping ad,  a customer or user can see product information like price, details, product name, size, colour etc.

Hotel Campaign-

  Hotel ad is mainly created for hotels, which are already listed on Google.   When a traveler search for a hotel this ad start to appear on search results.   A traveler can see prices, reviews, images, videos, location of the hotel.

 Smart Campaign-

Smart ad is built for those advertisers who don’t have a   website. This ad is helpful if you have a local SEO site on Google. This ad   can be managed easily with little effort. It won’t take much time and can be   set up easily.

 App Campaign- 

App ads are built for developers, who have recently   created  new app and want to show their app advertisement through   Google. It can run in different Google properties including Google Play.   Display, YouTube, Search network. It encourage users to download or   engage with the advertising app.

 Demand Gen Campaign-

Demand Gen Ad normally appear in three Google   platform including Discovery, Gmail and YouTube.