How to Optimize GMB for your business and rank higher

Google My Business

Google My Business or GMB plays a crucial role in Digital Marketing field. It is a place where you can list your business and makes it appear on search engine result page. In another word, it is also called Local Listing or Local SEO. It helps businesses in many ways. If you don’t have a website but still want to show your business information on Google then listing your business on GMB will be very much helpful. By optimizing GMB profile you can show your business’s information to the users. However, Google My Business has been updated recently and it is called now Google Business Profile.

How to Optimize Google Business Profile and Rank Higher to Engage Your Customers.

Optimize Every Section of Your Google Business Profile – Managing every section of your business profile is extremely important. Google also prioritize those business profiles that are well optimized.

Add a catchy description on your profile. Keep the highlighted information in first 250 characters. Your description character length is 750. Add related keywords in your profile, avoid repetition of keywords and avoid links.

Select right category for your business. Most of the searches are category based and about 90% users search for a specific category. So selecting right category will be beneficial and helpful.

Add high quality photos in your profile. Most of the users look for high quality and trustworthy photos. Photos you have taken and photos which are related to your business can be added.

Ask your customers for the reviews. Posting positive reviews on your profile will be attracting to other users. If a user see positive reviews it will automatically create a good impression about your business. But remember one thing, don’t post too many reviews in a single day, add 2-3 reviews in a weekly basis.

Posting frequently on your business profile will be helpful for your business. Managing the profile is another thing but if you post updates or news it will also help to rank higher than other profiles.