Written by- Kuntal Barik
What is Off Page SEO?
Off Page SEO is one of the popular strategies in SEO where we perform activities outside of the website, such as link building, guest posting, social bookmarking, content marketing, forum submission, influencer outreach, social media engagement and more.
Why does Off Page SEO matter?
Off Page SEO is one of the most important factors in SEO because it tells search engines about the importance and trustworthiness of your website. It also enhances the visibility of your website. Here’s why it’s important?
Link Building: Link building is the process where we try to rank our website by creating quality backlinks. Building quality backlinks with relevant website is important. At the same time we have to check the domain authority, page authority, number of referring domains, and number of referring backlinks, spam score of the website. Google also prioritize links that are coming from high authority website. Links are basic ranking factors.
Guest Posting: Guest posting/blogging is quite popular Off Page SEO strategy. If it is done in right way, it can be beneficial for your website. Find websites that promote or support blog for guest posting. Create network by reaching out through email. Posting articles on relevant and popular sites will help you to increase traffic in your site.
Social Bookmarking: Social Bookmarking used to be a popular Off Page SEO strategy. But that doesn’t mean it becomes totally worthless today. If you bookmark sites carefully then it will surely increase the authority and credibility of a website. By choosing high authority sites and creating high quality backlinks you can increase traffic and improve your ranking on search engine.
Content Marketing: Content Marketing is another technique in Off Page strategy. By applying content marketing strategy we can distribute valuable content to our target audience and drive a profit from them. There are many forms of content marketing including blog posts, email newsletters, videos, podcasts and more.
Forum Submission: Forum submission can be an important tactic. Forum submission in SEO typically involves participating in online discussion forums to your website niche. It might be useful in many ways. By using this technique we can build backlinks, establish authority, build connections, improve sites reputation etc.
Influencer Outreach: Influencer outreach is one of the most popular strategies in Off Page SEO. We can increase website traffic by connecting with influencers. In this strategy we connect with Influencers who have high followers and established authority about a particular niche in social media. It also increases brand awareness, enhance authority about your site.
Social Media Engagement: Social media engagement refers sharing and posting valuable and informational content in different social media platforms. By sharing content on social media platforms we can increase traffic to our website, increase brand awareness and create community. However, many people agree that it is easier to find valuable post and topics in social media than any other platforms.